What about starting my own thing? Surely everything I know must be worth $ in the marketplace. How does one even start that?

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None of it at the beginning is easy. Every client you had a good relationship while at an agency will say, ‘good luck’, but they won’t give you a brief until someone else has. When they finally do give you a brief it will be a small budget brief they couldn’t get their agency to do. But you take it. You make it the best job it can be. Don’t think $$$ at this stage. Think do this brief brilliantly. Once finished you then send your new agencies ‘latest work’ to all ex and potential clients. If there is a success story make it front and center. My experience in setting up my own agency has been clients want the security of seeing what your ‘new’ agency delivers and another client is seemingly happy. There is a little smoke and mirrors behind what you do. Then it’s hard work and perseverance. The money you think you will get comes later. So have a cushion of $$$ behind you. One of the hardest things you learn is pricing, trial and error I’d say was my own story. Then after that getting paid, you’d be amazed how hard it can be to get money. I’ve been going 3 years. I have ten people, made a hundred mistakes, but we’re profitable. I look back and think why did I not start this earlier. So go for it and good luck

likeupliftinghelpful

Depends to some extent what your own thing would have to be. Fully formed with four people? Or only realised with 100 people and sold to a network? What brings the question? I assume dissatisfaction with current situation, but why? Are you fed up working with morons, for example?

funny

I’ve got my own biz which is really just me and my roster of freelancers. Took me 5 years to get it off the ground while I worked my (admittedly flexible) day job (which was a whole different industry). But now I’m living the dream! Which includes regular stress over landing biz, paying bills, etc. but also lots of flexibility and w/l balance. You can do it, but it’ll be easier if you have some savings to help launch, one or two clients to start with, and a minimal ego...you’ll have to work on some stuff you may think is beneath you. Just like a “real” agency!

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Hi All,

Was just told to "grow our ESG/CSR" practice at a regional consulting firm, due to my recent grad certification in sustainable biz strategy. Wondering where I should focus us as a services industry for big impact: we have a large product innovation, digital engineering area, and know in the past we've had a lot of lip service to clients and only recorded ESG for their compliance.

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