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Which group in EY tax doesn’t have busy seasons?
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Which group in EY tax doesn’t have busy seasons?
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Research Research Research. On your product, research products similar to your own. Research the needs of the ideal audience for your product. Sit down to 1-1's with members of your teams who can tell you some short term goals, together you should be able to form some long term ones as well.
+research
Depending on the type of product, you may need to focus on mind reading your stakeholders / decision makers.
“Mind reading” is hyperbolic, but having a close relationship (regular networking, 1-on1 meetings, office hours, etc…) with decision makers can be critical.
Do you have regular meetings with the product’s support manger, marketing manager, document manager, account managers ? Have you analyzed data about the product ? Where are the holes ?
What is your feedback loop for collecting information from users ? Is your product instrumented ?
I'd recommend getting to know your veterans on your staff and picking their brains as much as possible. They've likely encountered the most variety of scenarios and can shed light as long as they aren't stubborn.
You have to be obsessed with your industry. Do research daily. Subscribe to relevant media outlets, go to conferences, etc.
That's good feedback. I think many product managers struggle with this. You have to really know you customer. Get into their head and figure out their next move before they do.