What are y'all's take on ServiceNow as it relates to SF? Do you see them as direct competitors or two separate platforms that complement one another for business solutions?

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Being an AE for 2+ years, ServiceNow is more often seen as a competitor that we try to rip out. Hellooo Service Cloud

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Depending on the size of your organization I think you will more so find the two PaaS complementing one another vs. competing— especially since Salesforce primary platform is the Sales Cloud and vice-versa with ServiceNow (broadest of brush strokes as both have unique market value).

At the end of the day it’s about where your current role function lies— odds are one or both of those applications will be critical systems that enable your processes.

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Worked in the Salesforce ecosystem for 8+ years at GSI and the mothership, then was a SF Product Owner at an end client. Currently assessing between the two for a new internal use case (serving employees) and ServiceNow is definitely looking like the better fit.

For external customers, SF would still come out on top.

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It’s like our Blackbaud in nonprofits, it’s something folks start out with that we end up replacing because it’s crap.

Challenges?

1. Adoption, hands down. People form patterns and business processes that are too prescriptive to the system they’re used in. When they’re told they’re moving systems, this causes panic and it’s hard for them to visualize their processes in a foreign system.

Gaining buy-in, showing *and* telling, presenting additional or better UI/functionality helps smooth this over. What you want to avoid is being “the people behind the curtain” that suddenly just emerge with a new system they had no stake or say in.

2. Object/Field Translation - How do the source system fields translate to Salesforce? It’s rarely 1:1 and some interpretations need to be agreed upon.

3. In conjunction with the above, migrating legacy data can be tricky without rock-solid translations and data maps in place.

For most of our implementations, it’s about scalability and centralization of systems. If the Sales team uses Salesforce, it makes sense for Service to be there to have one source of truth from initial prospect to service lifecycle.

Salesforce is also nearly infinitely scalable into nearly every other business segment.

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