I wish someone would create a book entirely on copywriting or art direction daily exercises that train us juniors or students to get better since creativity is a muscle. Sure, hey Whipple or the ad concept book do have some exercises, but I want more exercises that are bit more structured.

I would definitely pay money for that book.

likesmart
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“the little book of briefs” - I’d be down to make one of these if anybody wants to dm me and collab.

likesmart

like a coloring book for advertising. this could be very cool.

like

Make one yourself, there's apparently a need.

like

But isn’t that what work is for?

likesmart

*bangs credit card on table*

funny

Pete Barry made one.

Haha fair enough.

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