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I couldn’t name a great thing they’ve done since the Kenny Powers K-Swiss work, so no, I wouldn’t consider them a North Star. And their CCO is a workaholic. But what do I know?
Choose a boss, not an agency.
As for 72, I freelanced there, they were cool, but no agency is perfect and I think a lot of your experience will depend on the account/team you are on as well as your direct boss.
They’re coasting on vibes and reputation. CD2 is right, they aren’t doing iconic work anymore.
I know the CD of 72&Sunny in LA. He says it's the best agency he's ever worked for and he's been there since senior copywriter position. So maybe they are worth pursuing for longer.