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Title change at minimum, but more likely need to hop to a new shop entirely. Making money in our industry is a balancing act between hopping enough to get paid what you’re worth and sticking it out long enough to avoid flakey perception. Stay anywhere 3-5 years and you will definitively be underpaid.
Chief
This. If you stay at the same place you'll get maybe 3% COL increase a year. And if you get a promotion, maybe a 10% raise.
Jumping gets you the bigger pay jumps. I went from $75K to $130k in one jump (agency to tech).
Leave.
20% is a MASSIVE raise without going anywhere else. That’s jumping from 100 to 120. Without a title bump that’s largely impossible. Even with one it’s a tough one. Unless you find and sign a client and get a percentage of billings, you’ll need to find a new shop.
You need a new job
New job. Max you get w/o title bump is 8-10%
With title bump it is more attainable, but probably not likely
New job and leave, or take the new job offer for a match. Did it once and it worked but I ended up leaving anyways for a better offer later so I did +45% in 3 years. Play your cards if you are dealt a a new job offer, thats the only one you have at the moment. Internally 20% aint gonna happen more like 10% for a full promo.