What would you say is a good amount of time to ideate and write scripts for a 60 second Super Bowl commercial? We were given two days while strategy had a week to write a brief.

likefunny
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I’d assume someone else had a crack before you and did not… crack it.

Doesn’t really matter now, though. You have an opportunity, give these two days hell.

likesmart

You would think but sadly this is the first briefing

Why does everyone but creative get the time they need? Seriously. The people who literally MAKE the stuff are the most rushed, while account & strategy teams twiddle their thumbs.

like

A week for strategy for a Super Bowl spot is crazy. Especially since it boils down to “over the top with celebrity.”

like

While I’d say a week is what it should be I’ve rarely seen that anymore. Two days is absurd but also not shocking given how things have been.

like

We used to get a month.

That’s stupid, but sometimes short deadlines are a blessing. There’s no time to overthink and needless scripts to death.

It will go through endless rounds of changes because the idea was half baked in the first place

smart

1 week for strat is crazy. 2 days for creative ideation is insane. 2 weeks of creative dev minimum before you review internally. That is wild…

Don’t be shocked if someone in strat forgot about it for 4 weeks then suddenly remembered 2 weeks before it was due. I’ve seen it happen on more than one occasion.

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