What’s one way your company encourages employees to be brand advocates? I’m working on some campaigns and would love to hear what’s felt authentic vs. forced for you.

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For me, the most authentic advocacy has always come from recognition. When a company genuinely celebrates your work, you naturally want to share it. Forced hashtags or "please post this" campaigns feel hollow. How has your company made you want to advocate without being asked?

One way my company encourages employees to be brand advocates is through an employee referral program. We’re rewarded for referring candidates and for sharing our experiences on social media, making us feel more connected and engaged with the brand!

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