What's peoples best inspiration for Experiential Marketing?

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Modern art. Hands down best inspiration. And if you trace trends in experiential through the nineties into the oughts and teens you will notice the inflection. Here are a few examples: flash mobs started from fresh performing arts collectives, video mapping started as content installations, and, most recently, submersible installations became touring wonderlands and then experiential spaces. Go to modern art shoes and museums. The catching nature of the work is the antithesis of experiential. Same with progressive performances.

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Can you explain a little more what you’re looking for? Experiential marketing could mean a lot of different things. Without more info, I’d say, I really like the work of studios ART+COM in Berlin, Field in London, HUSH in New York. And so many others.

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