Related Posts
Anyone going to PAX this weekend??
Hey you lovely people! This is the best time to find a new gig in PA (Before everyone goes on vacation in Dec and before next busy season). Happy to help with anyone that is looking for a referral to BDO. Tax role, audit role, advisory role, non-accounting roles available. https://sjobs.brassring.com/TGnewUI/Search/Home/Home?partnerid=25776&siteid=5174#home
Any Fishes in Bay Area? M here
Additional Posts in Advertising
VMLers, how's the all agency meeting?
What are your favorite millennial traits?
Pros and cons of working on an auto brand?
Enough with the nasty, DMA!
IG: thethinkpol
How do we measure OOH these days? Anybody?
Anyone transitioned from strategy to UX?
Millenials < Chewbacca

At what age did you buy your first house?
Any fishies in new york have official snow days?
New to Fishbowl?
unlock all discussions on Fishbowl.




Pro
I like having a “How we will measure success” section in the actual creative brief. Then make sure the client signs off on the creative brief before work begins. This creates the occasion to have a conversation early on in the process to align on whether expectations are realistic, whether the ask makes sense for the objectives, etc.
The trick is to set benchmarks and educate clients early. Explain what metrics truly matter, like engagement or conversions, and coach them not to expect instant calls from digital ads. Transparency in reporting and regular check-ins help, but some clients will always be tougher to manage, and it’s a constant balancing act.
And no one has thought to have a day with them where you go through industry trends and the latest info on tracking and metrics?
I think the easiest fix is to educate them.