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Yep. Setting you up for inevitable failure. By sink or swim they mean drown or get water boarded
I mean I think it depends on whether or not you believe that this CD has faith in you to turn the account around and views this as a healthy challenge for your growth. I’m hoping that’s the case for you. However, if your boss has a history of vindictive behaviour that shows they’ve done this to previous creatives as a means of getting rid of them, then you’re cooked and you should get your book and resume ready.
I hate to even ask this, but did you inquire? Or were you hoping your CD would lay it out for you? Have they been purposefully aloof about it when you’ve asked questions?
Maybe take them out for a drink or coffee outside of the office to get the low down on the account and suss out the opportunity.
(I’m sorry for asking the first question. I just got off a harrowing mentorship call with someone this morning and they were struggling with feeling consistently confused by their boss’s expectations. They were like why doesn’t my boss tell me the things they want. Finally, I was like well are you asking them, and they said no, shouldn’t they tell me? 🙃)
Time to quiet quit and find a new job
That’s my takeaway but I really hope I’m wrong.
Could take it as a challenge to save it
Yes, both!
It could be a lot of things. It could be what you described. It could be that they’re understaffed and can’t hire anyone for it so they threw you on it. It could even be that you don’t speak up often about opportunities and they see you as the creative who is willing to just do the work. You don’t know and I obviously don’t know. Ultimately if you haven’t already you should be actively looking for a new job elsewhere.
What is your role? ACD?
Who will your partner be? Why is it not the CD’s responsibility to make this brand sink or swim through leading you and your team. Who will be your direct reports?
Pro
Sr. AD
Rising Star
Some might see this as an opportunity?