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Because the work is meh. And it's been meh for years. Sometimes, something gets sold, like Ostrich, but that's something really rare. No matter how many good people they hire, Leo's culture drive people to do meh work.
Yeah nothing interesting has come out of there in awhile imo
Leo is severely outdated. They need entirely new creative leadership. It is and has been a boys club for a long time. I would love to see them replace all of their creative leadership with diverse, talented people instead of white, bro bffs. The nepotism isn’t making for good work.
I'm really not sure either. i thought they had a bunch of great stuff from this last year and the Tillamook campaign was especially good. Not sure what went wrong!
Pro
Overall aesthetics. Not big idea work. Though the iscreen was fun.
Pro
The Bear Naked Trails stuff was fun. I was sure that would win something.
It did
The calendar flipped to 2024