Why do creative roles always need massive portfolios even if the job is partly strategy? I’ve done strong work but not everything is public-facing. It’s stressing me out. How do you show range without dozens of polished case studies?

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How else would a potential employer judge the caliber a creative’s work without creative work?

You don’t need dozens of case studies. You don’t even need one. You just need a handful of campaigns, spec or otherwise, that show your approach to bringing that strategy to life by way of creativity.

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