Will AI be replacing digital marketers or will we humans still be needed in this space?

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Not completely. AI is a tool, its content still needs good prompting and a critical eye applied to the content it generates to make sure it is totally factual and to humanise the outcome more. Also there is a rising backlash against some AI generated content, particularly in the health fitness and science research arenas.

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Agree. Most brands require authenticity and human voice to succeed in the digital space. AI is a helpful tool for tactical ideation and content production and can support analytic efforts but a well-versed human who embraces the technology and its benefits while acknowledging its shortcomings will be needed.

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