Would you look at that?! Mustard X Mustard. Heinz's latest collab with DJ Mustard. It's one of those campaigns that seems so obvious but also never saw coming. Thoughts on this star-studded packaging? :D I don't think I'd ever want to use it or have it in my kitchen. Will probably make its way straight to my showcase haha.

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lol 100. “never saw it coming”

funny

It’s great. I wish I had done it.

Just feels like an idea ad people will trip over themselves to applaud but real people will never see or interact with

Let me go wake her up and ask

If we just decided as an industry to ban wordplay, we’d be so much better off.

WOAH! Love that packaging. But you're right. It feels too pristine to belong to a kitchen or for daily use. I'm sure my wife will want her hands on that thought. She's a huge Mustard fan.. I mean the producer.

HAHHAHA I have to say I think this is actually really cute. I definitely wouldn't ever use it but it would be a sort of fun novelty type thing.

Doing this and just ignoring DJ Mustard seems pretty lame, honestly. Kendrick wasn't just screaming the name of his favorite condiment.

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