Wow, this is embarrassing!

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The Brazilians strike again! (Though this time working for a NY office.)

likefunny

I’ll be honest, this seems like a cope and seethe. FFS the idea was presented as a proof of concept early-stage idea.

As someone who used to work in pharma I’d even argue it’s someone who is mad their proactive project they slapped a big pharma name to got beat by this. The biggest giveaway is their pedantic assumption of the FDA approval (do they actually know if the FDA did not have any approval of a urine pad being used in this way? Because that is the idea here) followed by them brosplaining metrics that anyone who works in regular advertising would say “well, yeah, those are standard PR KPIs” but isn’t obvious to anyone too busy annotating and fact checking pharma claims to deal with stuff like that in their day to day. You also have to laugh at “THIS HASNT BEEN TURNED INTO A LIFESAVING TOOL” when it seems like it was, even for a small number of people they tried it on?

Like if you’re going to call out fake stuff in this year’s Cannes, there’s other examples to pull. This one seems like someone took their L personally.

like

Its not FDA approved. Checked!

Nothing here seems egregious. It’s a stretch

likefunny

Who posted this so I can see the original please 😭

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I’m confused about the press impressions note. That’s how PR people measure impressions: a website with x unique monthly visitors counts as x impressions. Impressions are an estimate of potential reach.

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OP, are you jealous because it wasn’t your idea?

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What agency did this?

Well, most of their entries are faked, staged and not work clients really asked them for. That’s not new. They are just really good at playing the game.

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