WPP Media wins Mastercard account from Dentsu

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Curious how much less WPP is doing it for.

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Sorry if this ignorant of me but are there actually Agency partners using Advantage+? Feel like anyone worth their salt knows that you are just throwing money in the toilet by trusting Meta’s broad targeting features

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Thought wpp already had MC?!

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Visa

eep

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Paywall article here - https://adage.com/agencies/accounts-in-review/aa-mastercard-hires-wpp-media-ogilvy/

Not coincidentally, Dentsu to lay off 8% of staff. Probably not all Carat, but still -- oof.

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