Related Posts
It’s funny because it’s true…

New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
It’s funny because it’s true…

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Download the Fishbowl app to unlock all discussions on Fishbowl.
Copy and paste embed code on your site

Scan your QR code to download
Fishbowl app on your mobile

Advertising is part of marketing, but marketing is a lot wider. Advertising pushes people into your funnel but marketing is what keeps them moving through it. Website, demand gen, lifecycle, retention/expansion are all parts of marketing that happen after advertising has pulled them in at the top of the funnel
Well, advertising is mostly just one of the 4P’s for starters. While I agree there is a lot of overlap, there are a lot of things brand marketers do in trade, sales etc I would not say is something i know anything about.
As a creative I would have no idea what to do in a marketing role 🙃
Marketing covers the 5 P’s: Product (the actual thing that is sold so production and manufacturing, R&D), Place (where that that thing can be bought, supply chain), Price (cost to consumers, competitive pricing) , People (the company’s people and the consumer, audience insights) and Promotion (advertising (us), sales).
Agencies only deal the one, maybe two of the P’s. Promotion and People, so while there is overlap we only see one small piece of the pie, and from a client standpoint, the Advertising piece is the easiest one to cut from when things aren’t going well.
Hence, why ad budgets can get slashed, contracts not renewed and whole teams can get laid off even in the best of times.