You cannot convince me that there is any meaningful difference between Marketing and Advertising. Why are these considered two different careers or categories? I took both Marketing and Advertising classes in college and we learned the exact same things in both. I've worked in both industries, and we do the same things! What is the difference here?

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Advertising is part of marketing, but marketing is a lot wider. Advertising pushes people into your funnel but marketing is what keeps them moving through it. Website, demand gen, lifecycle, retention/expansion are all parts of marketing that happen after advertising has pulled them in at the top of the funnel

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Well, advertising is mostly just one of the 4P’s for starters. While I agree there is a lot of overlap, there are a lot of things brand marketers do in trade, sales etc I would not say is something i know anything about.

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As a creative I would have no idea what to do in a marketing role 🙃

Marketing covers the 5 P’s: Product (the actual thing that is sold so production and manufacturing, R&D), Place (where that that thing can be bought, supply chain), Price (cost to consumers, competitive pricing) , People (the company’s people and the consumer, audience insights) and Promotion (advertising (us), sales).

Agencies only deal the one, maybe two of the P’s. Promotion and People, so while there is overlap we only see one small piece of the pie, and from a client standpoint, the Advertising piece is the easiest one to cut from when things aren’t going well.

Hence, why ad budgets can get slashed, contracts not renewed and whole teams can get laid off even in the best of times.

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