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Comms and Connections Strategy

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All things Comms and Connections planning
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Fishies, I am hiring a partner in crime to help me introduce PETERMAYER to the national stage. This isn't your typical biz dev role - it's designed to be a hybrid/cross-discipline biz dev/stra… more

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What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital a… more

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I’m currently one of the largest media agencies and we don’t have a comms practice. I’ve applied for connections strategy roles at other agencies but haven’t heard anything back. Looking at my skill s… more

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Hi All, I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness. Ideally any interesting integrated comms that came out of it? Thank you!

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What specifically should be included in a go to market plan?

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Would you say a “cadence” is the same as a campaign roll out? Thanks for your help.

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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Campaigns Building Hype Over Time Wondering if you folks have any strong examples of campaigns / product launches that used a window of time (maybe 2 or 3 months) in an interesting way to drive deman… more

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I have $3k this year to use on subscriptions/memberships. Which ones should I go with?

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Is it appropriate to send a note of appreciation about a client to their boss if no feedback has been requested? At the risk of coming across glib or oily..

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How can I improve at developing activation maps/architecture. I’m so slow and I struggle to get it right and to make intuitive sense.

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Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of cours… more

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What’s the biggest difference between a Brand Director and a Director of Marketing & Communications?

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Hi friends. Does anyone by chance have demographic info for Animal Crossing? Or a contact at Nintendo? Thank you!!

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In terms of the skills and kind of mindset you need, Comms strategists have most in common with: A) brand strategists B) creatives C) media planners Vote now! And add why...

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Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover … more

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multip… more

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Is the grass greener on the client side? My agency work is feast or famine with nothing in-between. Is this still a problem client side? Im sick of having to chase down work during slow times.

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Do you think a comms strategy /plan should come before or after creative ideation? And why? Vote below!

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How do you create a comms strategy/plan if there’s a media agency also in the mix? What goes into the creative agency’s comms plan and what do we leave for the media agency? Generally speaking of cour… more

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Simple Framework to show Earned /Owned / Paid Any recommendations for a 1-page diagram to show the relationship between earned, owned and paid media tactics? I have the attached example from a very old Julian Cole deck but I'm confident my stakeholders will glaze over if I show something this intricate. Needs to be way more straightforward. Thanks all!

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I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like: - category and comp audits - trend analysis: distilling research into an ac… more

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What’s the one thing a really good creative brief must have? (If I wanted to focus time on getting one component done really tight) also any resources for good creative brief examples? Thanks!

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I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

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Know fast food brands typically feud on Twitter/social - can anyone think of friendly collabs between QSR competitors? Eg when Burger King asked Wendy’s out to prom

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Going from brand strategy in PR to comms strategy?

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How do you explain the difference between a comms plan and a go to market plan, to people who think they’re one and the same? (I feel like I’m speaking to a brick wall. So maybe I’m not explaining it… more

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A friend has an open senior comms strat role based in NYC. Are there any senior comms strats/senior mid level strats ready to make a jump?

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Any good podcast recos? Doesn’t have to be industry related. Just want to feel inspired to do better work.

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What would you do if your counterpart isn’t performing at the level they should be? It’s starting to affect the output of our projects together - I’m strategy and they are media planning. Both ADs.

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I'm looking for a comms planner for a mid-size agency in San Diego. 5-7 years overall experience with at least 1 full year spent exclusively on comms. DM me if you're interested, I'd consi… more

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Has anyone made a move to East Asian countries? If so, how is the industry like during Covid?

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What kinds of connections planning/channel planning/ engagement strategy roles are in-house? It seems these roles are few and far between.

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In your opinion, what brand is the best at social? Feels like it’s so hard to get creatives to think beyond film scripts

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Anyone use Vimeo’s email capture for lead gen purposes? Did you post videos via organic social or paid social? Would love to know the results.

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Is 'Connections Planning' still a thing? What distinguishes it from 'Communications Planning?' Can they be the same thing going by different names?

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What's the difference between a media planner and communications planner at a modern creative agency?

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