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Has anyone done contract work with google? Pros? Cons? Did it work out in the long run?

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After making it through all rounds of interviews at Apple, I was informed the comms planning role I am after was cut due to hiring freezes. That said, I am being offered a contractor role with potent… more

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Cross-posting

Hello! Mid-level marcomms manager (passion for internal comms, events, awards) with approximately a decade of experience. Struggling to find a new opportunity that aligns wit… more

How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've re… more

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I’m toying with the idea of taking a course, earning a certificate, or getting a masters. Any you all found valuable?

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I’m having trouble finding salary data on Comms/Connections Strategy roles specifically. Does anyone have salary ranges for Sr. Strategist/manager level roles and/or Associate Director level roles wit… more

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What books are you reading to inspire your planning and storytelling? I’m looking for inspiration across both strategy and writing (better decks/stories). Also, any PowerPoint design courses/pointers… more

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TBWA/Chiat/Day LA is hiring multiple comms roles across national brands. Sports, Financial Services, Home Improvement, Packaged Goods.

Looking for creative comms planners at all levels, who… more

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I’ve been so many places where everyone throws around comms planning, connections planning, and channel planning (and others) interchangeably. But then some folks say there’s nuance. Is there?

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What agency does the best Comms planning? Which agency has the best Comms planning team?

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Wish I’d Made That!

Looking for inspo.

What are some of your favourite comms / connections strategy campaigns?

Old or Current but anything that really had some intri… more

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I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields… more

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Fishies, I am hiring a partner in crime to help me introduce PETERMAYER to the national stage. This isn't your typical biz dev role - it's designed to be a hybrid/cross-discipline biz dev/stra… more

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What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital a… more

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I’m currently one of the largest media agencies and we don’t have a comms practice. I’ve applied for connections strategy roles at other agencies but haven’t heard anything back. Looking at my skill s… more

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Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out o… more

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What specifically should be included in a go to market plan?

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Would you say a “cadence” is the same as a campaign roll out? Thanks for your help.

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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Campaigns Building Hype Over Time

Wondering if you folks have any strong examples of campaigns / product launches that used a window of time (maybe 2 or 3 months) in an interesting way to d… more

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I have $3k this year to use on subscriptions/memberships. Which ones should I go with?

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Is it appropriate to send a note of appreciation about a client to their boss if no feedback has been requested? At the risk of coming across glib or oily..

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How can I improve at developing activation maps/architecture. I’m so slow and I struggle to get it right and to make intuitive sense.

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Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of cours… more

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What’s the biggest difference between a Brand Director and a Director of Marketing & Communications?

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Hi friends. Does anyone by chance have demographic info for Animal Crossing? Or a contact at Nintendo?

Thank you!!

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In terms of the skills and kind of mindset you need, Comms strategists have most in common with:
A) brand strategists
B) creatives
C) media planners

Vote now! And add why...

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Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover … more

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multip… more

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Is the grass greener on the client side?
My agency work is feast or famine with nothing in-between. Is this still a problem client side? Im sick of having to chase down work during slow times.

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Do you think a comms strategy /plan should come before or after creative ideation? And why?
Vote below!

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How do you create a comms strategy/plan if there’s a media agency also in the mix? What goes into the creative agency’s comms plan and what do we leave for the media agency? Generally speaking of cour… more

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Simple Framework to show Earned /Owned / Paid

Any recommendations for a 1-page diagram to show the relationship between earned, owned and paid media tactics? I have the attached example from a very old Julian Cole deck but I'm confident my stakeholders will glaze over if I show something this intricate. Needs to be way more straightforward. Thanks all!

Post Photo
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I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research … more

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What’s the one thing a really good creative brief must have? (If I wanted to focus time on getting one component done really tight) also any resources for good creative brief examples? Thanks!

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