What agency does the best Comms planning? Which agency has the best Comms planning team?

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Bbdo or Arnold probably

W+K

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I have two great lead roles on the team that I’m looking to fill. If you or anyone you know might be interested please let me know! See comments for details

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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What is comms planning

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Hey friends, I’m hiring a mid-level Comms Planner for my team in Charlotte. You’ll get to work on a billion dollar financial services client and Vudu, Walmart’s streaming service. More in comments.

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Is 'Connections Planning' still a thing?
What distinguishes it from 'Communications Planning?'
Can they be the same thing going by different names?

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I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

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Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

Anyone else have to deal with your head of Brand Planning constantly trying to tear down the value of Comms Planning? Is it fear that we will replace them? Or perhaps he's just fundamentally insecure.

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How much $$ should I ask for a senior manager (planner) role?

Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

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Question: I’m new to all this so sorry if this is so obvious. How often do mid to large size agencies contract work out to smaller ones? And what’s the best way to go about starting that relationship?

After making it through all rounds of interviews at Apple, I was informed the comms planning role I am after was cut due to hiring freezes. That said, I am being offered a contractor role with potential for full time conversion if the role opens up. Any advice?

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I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative for clients
- persona development

What other outputs am I missing, and what title would you recommend?

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What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital at present). I’m on a client-side team (for context).

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Campaign Roll Out / Cadence

I want to get smart on best ways to plan content / paid media over time. I have Julian Cole's template from his 'Framework Factory' - kinda helpful but I always default to a "pre / hero moment / post" cadence and it feels lazy/unoriginal.

Are there books/articles/classes that unpack high level scenarios? Any particular agencies that are masterfuI at this? Don't think I need to get into the nitty gritty of media buying but it'd help to understand basic principles

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