Comms/Connections/ Media Strategists:

What % of time does your Comms Plan / Strategy actually dictate the output of your media team's work? At my best, I feel like my work influences less than 20% of the resulting media plan, which feels discouraging.

I recognize that no one is immune to budget cuts, client feedback, and bureaucracy. But sometimes, I see that the approved media plan/ tactics are so divorced from Strategy that I wonder what I'm even doing. Anyone else feel this way?

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