How is the job market for Comms/connections planners?

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I’ve been hit up frequently over the last few years. Feels like comms/connections/engagement planning is a hot client request that’s rarely integrated properly because the discipline is so nebulous. Are we media minded? Creative minded? Cultural thermometers? How many people are all of the above?

So, anecdotally, I’d say it’s pretty quick to get a conversation going but tough to find the best agency/client fit for the varied skill sets. If you’re senior, you’re looking at expectations to shape and integrate the discipline; if you’re mid/junior, you’re hoping for an established shop with good leaders, or risking being overworked at a place that hasn’t decided what they want from it beyond a scope.

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I don’t know the leaders but Goodby and Pereira & O’Dell both have comms practices if you’re interested in SF. POD also had a chunk of people in NY

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