How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've reviewed job descriptions for comms planners, would love to hear someone's input & experience.

Would like to set myself up to make this switch eventually. Thank you

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Engagement strategy or even media planning or buying experience is great, with a preference toward the strategy side of it. Get comfortable using tools like Pathmatics, MRI/ GWI/ Simmons, understanding personas and user journey creation, keeping up to date on new and emerging trends in media and platforms. Good luck!!

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I would say 2 to 3 years, but stay too long and recruiters and hiring managers will try to silo you into just media planning, regardless of your interests.

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