Minorities in Marketing

What print publications are left that specifically focus on the marketing business? I know all of the digital, online ones. But are there any physical ones that have slipped through the cracks?

Watching the DNC just shows how much the Rebublican Party fosters a community of hate and non-inclusivity. Just look at the diversity in the crowd. It’s such a difference.

And yes, I’m aware there may… more

How does your organization use lead generation? I’m trying to make that a foundation of our marketing efforts but I’m running into a bit of a wall with that. What are some successful implementations t… more

If you are in Canada, the 2024 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition has just launched. “Entries showcasing and celebrating diversity, and shining a light on this Gender Equi… more

Did anyone go to the ASAE conference this year? I have a colleague that went and she’s raving about it. She’s convinced me to go next year. If you went, what did you think about the event the most and what did yo… more

What are some tips you’d recommend for content creators? Think of those that do written and video content. For me, I think the big practice is to always remain a consumer. Read and watch as much as possible to ke… more

How safe are your ads? “Adalytics report finds programmatic ads running next to racist, sexual content.” Companies like P&G, Microsoft, Meta, Pfizer, Nintendo, Pepsi, Amazon and Walmart were among tho… more

What are one or two strengths you love about yourself?

For me it’s my ability to adapt (and pivot).

I saw something titled the Sales & Marketing blame game and that got me thinking. As marketers how often have you had to face “blame” for poor performance? It’s happened to me and my team quite a … more

The BEEM List (BIPOC Event & Experiential Marketers), which seeks to help BIPOC-owned vendors and suppliers connect with leaders in the experiential marketing industry, relaunches. Anika Grant, CEO an… more

The exhaustion is real: being a minority in corporate 😔😩

How often do you take the time to review your company’s SEO and web traffic performance? It’s something that I look at from time to time, but wish I had more space to roll out full reporting. Just don’t have the band… more

What's yall take on political advertisements? I had a discussion with someone and they actually thought a senator was responsible for inflation and other things.

I don't believe you should be a… more

Race, art and advertising news: “Unbranded: Reflections in Black by Corporate America” makes its debut at the Boca Raton Museum of Art. “Remove the branding from a work of advertising, and letting the cho… more

Overall, what would you grade the marketing of the 2024 Olympics? I’d say this cycle was an A. It felt like there was a lot of excitement around the games in ways I hadn’t seen in a long time. There was a lot of … more

What are some things your company is doing to secure a smooth integration with AI? At my job we have a full steering committee to monitor how it’s used, when and our communication of that use. It’s caused us to b… more

Do you consider Spain and Portugal to be a part of the BIPOC community? I feel like much of the response to diversity initiatives I’ve seen in my corner of the industry over the years results in white… more

Hey Marketing Friends 👋🏽

Any recruiter or headhunter recommendations you can share my way?

Coming out of the Olympics who do you think will be the newest and biggest marketing personality used? Of course Simone Biles will remain a big name. The two women who’ve won gold for women’s wrestling stand out.… more

“Today's marketing and advertising landscape starkly reflects a reality where 90% of professionals are white, earning significantly more than their BIPOC counterparts. “ Commentary from The BrandLab; … more

Mid-week Check: How is everyone doing this week?

How important is grammar in multicultural ads? I have been seeing a lot of foreign-language work recently that has small errors in it. Tiny problems that tell me either the copywriter isn’t entirely f… more

Have you ever heard co workers or peers openly speak negative about DEI efforts in the workplace? If so, how to you have a conversation with them about the importance of the work? Or do you not engage with them a… more

Apple pulls a (very, very expensive) campaign due to its “outdated and stereotypical portrayal of Thailand.” What specific steps could have been taken to avoid this from the start? Where was the precise problem in th… more

If you were looking for a professional branding coach at this stage in your career (entry level or experienced) what would you want them to support you with?

It’s the start of a new week! Here’s a new thought/topic.

What are you doing to “AI Proof” your career? Do you think marketing is “safe” from AI? We know that companies will look to leverage AI as a way to make t… more

I am very much opposed to giving job candidates assignments in order to consider them for a position. But at the same time, I have been burned by hiring someone who flat out lied about their skill set… more

How possible is it to make an ad that works across the entire world? This question is in response to an ad that is trending in China right now: “Nike's Paris Olympics commercial criticized for 'insulting Chin… more

On average, how much time do you spend on your professional development? When do you do it?

I try to spend time during my own time off the clock, but it’s hard. Often because I just don’t want to pick… more

Anyone working on any marketing related to the Olympics? I am already being asked to think ahead to the 2028 games. I’m wondering who else is in the same boat.

The Donald Trump/NABJ fiasco is a bad bad look for that organization. It’s based on membership and the backlash of yesterday has potential to have a negative impact on its leadership and overall membership. I’m e… more

Professional ghosting. People who ask for something in a workplace environment, often something labor-intensive that requires a significant investment of time, labor, or emotions. And then… pfft. No … more

Let’s talk about B2B marketing. Share a successful B2B campaign you created. I’ve always found this form of marketing more difficult, especially more expensive. I was able to craft a campaign within a non-profit … more