The Donald Trump/NABJ fiasco is a bad bad look for that organization. It’s based on membership and the backlash of yesterday has potential to have a negative impact on its leadership and overall membership. I’m expecting some to cancel their membership outright and wonder if numbers will be down a bit.

If you worked in marketing for the NABJ or a company that made a similar mistake, what would you do to help repair the image?

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What about Trump not being able to answer simple, direct questions will be detrimental to the organization hosting him?

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I think that was the intended effect, Trump has less control over this setting because it's a smaller event he is not hosting himself. I also don't think he did any interview prep beforehand, I think he underestimated his audience and the interviewing panel as well

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