How often do you take the time to review your company’s SEO and web traffic performance? It’s something that I look at from time to time, but wish I had more space to roll out full reporting. Just don’t have the bandwidth for it right now, but it would be valuable to improving a lot of the work we have going right now. Here’s a resource I was emailed recently about some KPI benchmarks for web traffic.
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It has been a while since I was directly involved in the SEO work, and to be honest, I'm happy about that. I'd rather not know! Well, within reason, of course. My instinct, developed over time, is that organic search is what you want to aim for, as that article indicates. But you just can't count on it, so you need to convince clients that paid search is a vital backstop. I probably should get back into SEO more closely, but I got so burned out from it, I go back to the days of the Panda update and all that chaos.