Pro
Related Posts
Additional Posts in Minorities in Marketing
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
Sign Up to see all discussions
- Discover what it’s like to work at companies from real professionals
- Get candid advice from people in your field in a safe space
- Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.
"" is an unusual email domain. If correct, please proceed to the next step
Messaging rates may apply
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
New to Fishbowl?
Download the Fishbowl app to unlock all discussions on Fishbowl.
Share
Embed this post
Copy and paste embed code on your site
Preview
Download the
Fishbowl app
Scan your QR code to download
Fishbowl app on your mobile
Sign up for free to view this conversation on Fishbowl
Sign up for free to continue using Fishbowl
Messaging rates may apply
Way too often working in B2C ecomm. It's frustrating because by all accounts, we're doing great - we just aren't being given the support to do better. Our paid campaigns produce solid ROIs, but we're not given the budget to scale to their fullest potential. We've also asked for (and been denied) the budget necessary to hire much-needed help. Our team is incredibly lean as a result, so getting blamed for performing to the best of our abilities is really defeating.
Pro
That’s the same thing I’ve going through. My company had two under performing years and I was forced to cut a role from my team. But the departments making bad business decisions, they’ve only grown since then and continue to make the worst decisions to date.
I've run into some of that, sure. It's something that will just happen because nobody wants to admit that their role in something may have been faulty. Sometimes the product just has core problems. It's easier to blame the marketing people than to admit something was just wrong.
Pro
Same. Accountability just doesn’t seem to happen like it should. Like I say, “authority sits at the top and accountability is pushed down to the staff.”
Not gonna lie. I got into Marketing because our previous Marketing team did perform “poorly”. So I think there’s situations where that can be true.
For the situations where it’s not, it usually comes down to your foundational anchor team/staff and how they show up as a team and the company. Are they knowledgeable about always investing into marketing research? Do they know it’s strategy to get sales/results. Not results funding the strategy?
The companies that get this, lose the word “performance” as a measure of unit for employee work expectations.
Pro
I love this response. I’ve been on a team that hasn’t performed well, for a laundry list of reasons. I certainly support how you look at performance. Great insight.
Ohhh if I had a dollar for every time I got blamed fo something that wasn't my fault at all. I just got good at taking them on the chin so to speak because at the end of the day they have to have someone to blame and the crap rolls downhill if you know what I mean.