How important is grammar in multicultural ads? I have been seeing a lot of foreign-language work recently that has small errors in it. Tiny problems that tell me either the copywriter isn’t entirely fluent, or educated, or there no one at the brand to care or, who has the knowledge, so they just let it slide.

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The communications team at my job was just dealing with an issue where an agency used Spanish grammar incorrectly and it was caught minutes before the communication was supposed to go out. Of course their team featured 0 people of color or Spanish speaking people and it took someone from our side who is completely fluent in Spanish to catch it.

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Grammar is language agnostic. And should be right. Period.

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Not even putting the effort in of properly checking marketing content with a native speaker (for both grammar and culture) is such a clear way of saying "you are an afterthought to us. We don't care about you, we just want your money". I'm Canadian and it's not uncommon to see ads that were clearly written for the US market. It's immediately noticeable to Canadians every time.

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Welcome everyone! We hope to create an inclusive space for Jewish and non-Jewish educators alike. We hope to ask questions about, answer and discuss Judaism, especially if it pertains to our faith and profession. We follow the rules of Fishbowl- all matters will be discussed civilly and professionally. We will censure and ban harassers and hateful speakers; hate speech and bullying is forbidden in this bowl.

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likeuplifting

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