Product Marketing

I once had a manager tell me to “just copy what competitors are doing but make it sound smarter.” Easily the worst product marketing advice I’ve ever gotten. What’s the worst PMM advice you’ve ever he… more

Is it possible to move into product marketing as someone with advertising/marketing experience? Would love to pick someone’s brain who has made this pivot

I tested an AI copywriting tool last week, and I’ll be honest… it got uncomfortably close to my style. We’re at a point where AI can generate campaigns, creative, even voiceovers. What’s the one thing… more

I recently came across the “chaos packaging” trend—think gin in motor oil containers or tampons in ice cream tubs. It’s a wild approach to stand out on crowded shelves. Have any of you experimented wi… more

Hello fellow fishbowl members,

I’m looking to transition into product marketing and would love some guidance or opportunities to get started. I'm an Integrated Marketing Specialist, with a strong background i… more

I recently got a PMM interview at a FAANG company and was wondering if anyone has gone through the process and can connect / provide tips! thank you!

How much paycut is okay if I am trying to pivot from a non pmm background? Been dying to transition..

I’ll admit, the Super Bowl “When Harry Met Sally” throwback in the Hellmann’s ad got me. But does nostalgia actually sell, or are brands just playing it safe? Have you ever worked on a campaign that l… more

Looking to switch out of advertising into a PMM role. Please do comment below if you would be able to spare 15 minutes to chat with me, would love to buy you a coffee and learn more about the role!

I was watching some of last year’s Super Bowl ads, and honestly, I barely remember which brands they were for. Some of them felt more like mini-movies than actual marketing. With spots going for $8M+ … more

Agency side strategist looking to switch to PMM role but having tough time getting interviews. Anyone here open to a chat? 10+ years B2C experience working on everything from startups to product launc… more

I remember when a sudden market shift caught us off guard, and we had to pivot our strategy overnight. In light of recent market fluctuations affecting major companies, how do you adjust your product … more

Hello, everyone! 👋

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Nvidia’s huge drop this week has been wild to watch—competition from a new player just changed the whole game for them. How do you handle a situation like this as a marketer? Is it about sticking to y… more

Hi everyone! I’m running a digital education website focused on memory techniques and color-coded tools for students, parents, and teachers. I’m new to Instagram and social media marketing, and I’m lo… more

Thinking about Trump’s inauguration—it had all the elements of a big product launch: a massive build-up, polarizing reactions, and high stakes. If you were the PMM for an event like that, how would yo… more

The general consensus I’m seeing online is dissatisfaction with all major social media platforms, either because it’s hard to see their followers content or they’re shown too many ads. This reminded m… more

Apparently TikTokers are signing up for RedNote, another Chinese social network, to spite the government, but after reading how much Americans and Chinese users enjoy interacting with each other do yo… more

Something strange happened. Recently I switched roles and companies for a good raise and better work culture. I am happy at my new job. The satisfaction of leaving the old job and getting a pay raise… more

For those of you in the U.S., is your employer switching to YouTube because of the TikTok ban? My company doesn’t use YouTube but I’ve seen some people claim YouTube’s Shorts is far better than Instag… more

What’s the Backup Plan if TikTok Gets Banned?

If TikTok gets the axe in the U.S., it’s going to leave a massive gap in the social media landscape. Are you already thinking about where those marketing dollars will … more

I’m so frustrated! I’ve been searching for a FT job for more than a year. I had a little PT gig for about 3 months. Interviews seem to go well, then I get ghosted. I even met with a VP of a company, h… more

Any former copywriters here who have pivoted to product marketing? Interested in making the switch but not sure where to start. For context, I have six years of agency experience but no marketing/busi… more

As a product photographer, I’m met with challenges all the time, but one of my pet peeves is when product development creates a new product, enter the product into the system, sales goes out and sells the item an… more

What are your predictions for product marketing—and marketing overall—in 2025?

- Will AI continue to dominate and redefine strategies, or are we nearing saturation?
- Which industries do you think will lead the charge in… more

Launching a new product during the holidays—genius idea to capture attention or guaranteed stress-fest? What’s been your experience? Personally, I’ve experienced more of the latter than the former 😅

Hi everyone! Looking to transition to product marketing through some early career programs (google/uber/microsoft etc) and would love to chat w some folks to learn more about the work you do/ways to b… more

Some weeks, it feels like I’m just reacting to requests instead of driving strategy. How do you make space for bigger-picture thinking when the day-to-day keeps pulling you in?

Did anyone have an interesting office holiday party this year? I read someone’s boss made a home-cooked meal for his employees with his wife’s help. Did you have any surprisingly fun experiences like … more

Between now and next week, would you suggest job seekers apply to openings or just focus on networking within their closest contacts?

If your employer gave you a choice what would you prefer over a holiday party? A bonus? Extra vacation time?

I just wanted to share a money saving tip for those looking to continue their education. If you want to subscribe to LinkedIn Learning and have a New York Public Library card you can use your card ins… more

Is anybody’s office party this year or in the past over-the-top? I saw a TikToker claim their company hired Pitbull. PwC’s Chicago office apparently went all-out and held theirs at a up-scale, fancy l… more

What ATS software (preferably free) do you use to write your resumes and cover letters? I was using Resume Worded but noticed my resume score fluctuates drastically between them and Cultivated Culture… more

Ugh, Instagram wiped my employer’s feed to now show non-related content. This only happened after I updated my app. Did this happen to anyone else?