Any creative ideas how to increase market penetration and to increase market share over private label?
I'm planning a NorthAm wide company launch and looking for tips and tricks, especially interested in how to gain wide reach and Canadian market specific insights (on startup budget). Thoughts?
Any ABMs out here? Seems like the app isn't properly organized with anything for CPG marketing / brand management.
Some good stuff here: https://humanizing.tech/emerging-trends-of-master-product-management-d9cff5ea46b9 - although he does wax a bit philosophical for my taste
Started as product manager in a start-up with a too nice culture- it's all groupthink and the product direction is suffering. Need to get people to be assertive without being an asshole- need advice
How is the gender balance in product relative to dev? Trying to encourage a friend studying CS to enter the field but she's worried about bro culture
Reading on trends in product management- do you all think these are accurate? https://medium.com/pminsider/3-trends-shaping-the-future-of-product-management-72129a31d38b
Went to the office happy hour and saw some directors getting way to into the open bar…including my boss, who tried to talk to me but forgot my name. LOL.
New GM for business unit comes from data/analytics: 1st product role. He asked for a simplified ‘marketing 101’ - Hard to distill 30 yrs of knowledge without insulting him. Where to begin?
Joined a young start-up with a pretty fratty culture (it's all dudes). Want to build relationships but need to change things- the vibe is turning off prospective hires. Not sure how to start
Our director is leaving and we got her a cake on her last day. Then we found out she's doing whole 30. She looked so sad as the rest of us ate her cake but I kind of laughed. More for us lol
Surprised to see influencers as a trend for product marketing: https://www.getbeamer.com/blog/product-marketing-2019/ - are any of you working with them?
Got roped into demo'ing a product for a client and it completely broke. It was def their network's fault but felt terrible. Fortunately they are giving us another chance…need to set my game plan
Launched a product for a client and they loved it. Then our contact quit. Their replacement cancelled our project. Then they got fired- huge drama. The client came crawling back and I lol'd
Really hate recruiting. Wish I had the money to found a start-up and create my own job. UGH I just want this process to be over. Resume revisions and buzzwords are coming out of my eyeballs
Excited about visual search and surprised to see chatbots are still a thing. How are these trends impacting your work: https://www.entrepreneur.com/article/324043
Some good stuff here, but would like to see more nuances for product marketing: https://www.forbes.com/sites/forbesagencycouncil/2019/01/15/11-trends-that-will-shape-marketing-in-2019/#35c5766336a6
My director low-balled me on my offer and wouldn't negotiate. He got fired for doing the same thing to women on our team, now we're getting raises. Police escorted him out and I lol'd real hard
Sat in on a vendor pitch for our next creative campaign. It was so bad their saleslead actually apologized. In the moment is was super awkward but now I'm just laughing looking at their slides
Not renewing a vendor contract and their sales rep freaked. He started having a meltdown over email and tried to go above me to my boss…who shut him down and blacklisted them. Hope the guy is fired