Thinking about Trump’s inauguration—it had all the elements of a big product launch: a massive build-up, polarizing reactions, and high stakes. If you were the PMM for an event like that, how would you measure success? And what would you do differently to manage the “user experience” (aka public perception) afterward?

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I mean Trump is a genius entertainer/public figure in that he always gets people talking, and people stay talking about him forever. It's a classic narcissistic characteristic that he doesn't care whether people are saying good or bad things, he only cares that they are talking about him. So I think in terms of what his goals would have been, he succeeded on all accounts. The media will need to learn to not feed his ego so much this time around

Unfortunately I don’t think the media is going to stop feeding his ego. He will be in the headlines for the next 4 years, like it or not. He draws eyeballs, ratings, clicks - and that’s how the media model monetizes. So welcome to another 4 years of shock value Trump headlines

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