What are your predictions for product marketing—and marketing overall—in 2025?

- Will AI continue to dominate and redefine strategies, or are we nearing saturation?
- Which industries do you think will lead the charge in marketing innovation?
- Are we looking at bigger budgets and expanded teams, or should we brace for more cuts?

Curious to hear what trends you’re watching and how you’re preparing for what’s next!

likesmart
Posting as :
works at
You are currently posting as works at

I do think we will see more AI powered automation, also a maintained focus on social media. I am still a little cautious we’ll be seeing cuts due to more AI use, however not sure, the job market overall could turn around a lot. While there are a ton available for use, I think we’ll see the market narrow on AI products.

I agree that AI products will eventually narrow but not sure if that’ll happen in 2025. Maybe in the second half at the earliest in my approximation

Related Posts

Hello All,

I am a SAP developer with around 10+ yrs of exp. I want to move into product management, can anyone here guide me how to make that shift , what all skills I need to learn , do I need to have some certification from any B school ?

like

Hello,

Can anyone tell me what the package is offered for 9-10 Yrs experience in BW4HANA in the market?

Looking for referrals for Tech Delivery Manager/ Senior Manager roles pls. Thanking in advance x

like

I’m sending close out emails and don’t want to be disingenuous. What do you say when it was NOT a pleasure working with someone? Looking for ideas on how to close out the message.

TIA

like

This guy Elon is hilarious. Trolls everyone, sleeps with people's wives.
When I grow up I wanna be just like him.
Even roasting other billionaires like Bezos and Gates.
I always thought to reach to the top you'd have to act a certain way, but this guy simply does what he wants and does not care.

likefunny

👿🎃👻 Halloween started early. I was ghosted, again. 👻🎃👿

likefunny

Hi Fishes, need your Insights on laptop purchase.
Can I buy and reimburse IMac? Or should I buy only laptop?

If looking into making a move to corporate/start-ups, how would you suggest looking at what’s out there and deciding the areas you’re most interested in?

like

Accenture lateral joiners! What all to expect as part of joining kit? Accenture Accenture India

like

Currently an associate at a V30 and negotiating a partnership position at another V30. What is the correct way to maximize the pay in the negotiation as a lateral partner? I’m afraid of settling at a lower price than what they can do at the top end of the range! Do I anchor by asking for an outrageous figure or let them offer a salary figure first?

like

$Link 👀. Drop down to $11 area or keep pushing up?

like

Hi fishes,

Can you please help me with 11 likes to enable DM's.

Thanks in advance 😇

like

Anyone has a good financial advisor they’d recommend?

like

We: what is the CPE hour required for EY staff/senior per year?

like

Hoping for help w/ studying. TRANSACTION CYCLES?? I see inconsistent lists online and in books: (Revenue, Purchasing, Inventory, Payroll) vs (Sales, Purchasing, Payroll, Financing) vs....

like

Have an interview coming up (experienced hire, senior associate, in the automotive & A&D sector)

Anyone have any experiences about project types, how S& stand apart, etc? Also

I'm coming from Deloitte (A&D engineer previously), where i had enjoyed/been most productive in strategy assessment projects... Part of why I'm going for S& before PwC. But would love to hear about the kinds of projects to expect, differences vs what I've done, and any other interview prep suggestions.

Thank you!

like

What are the pros and cons of joining a Captive Organization for Salesforce ?

It is true that in service based consultings the learning curve will be better coz we'll get to work on a lot of projects compared to a captive organisation ?

How should one decide? Can someone list out the pros and cons of both. It would be really helpful for a lot of people.

Thanks in Advance!

Hello guyz, howz the job security at wipro?
Im joining at B3 level next month!!

like
like

Any TAM here?

Additional Posts in Product Marketing

Looking for creative ways to generate demand for demos that don’t require big ad spend - any advice or tactics you’ve done to great success? (SaaS product in niche industry)

like

Started a marketing company trying to figure out how to actually get my clients on the first page on Google. Any advice?

Need to relay to client that we are being delayed because of their request to utilize different tooling.
Anyone has boilerplate message they recommend?

like

I’m an Account Manager looking for a career transition into Product Marketing, what steps should I take?

like

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

like

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

like

Looking for an entry level product analyst/marketing role in ny. I’m doing marketing right now but barely getting any strategizing work.

like

What should I pay a part time PMM at a Series A funded, Y Combinator-backed Fintech SaaS startup working 20 hours a week whose job it is to assist the CMO (me) with setting up and managing a product marketing function? This person will be the 7th hire, the second marketer, and will grow into a full time role (if they want it) as we scale. I myself just completed PMA's Product Marketing Core Cert, but I can't do it all myself and run Demand Gen and Mar Ops. Also HM experience should I require?

like

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

like

I’m brand spanking new to the “official” business analyst role and have my first functional requirements workshop any tips on how to make this a success?

Super anxious, nervous and everything else that’s involved.

Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

like

Does anyone here work for Holland America? They own Seabourn & Princess cruise ships. Recruiter reached out about a Principal Product Manager position there.

At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?

like

Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

like

Any advice for someone with 5YOE in strategy consulting with finance background wanting to switch into PMM? PMM role interests me, but since I don’t work in tech space currently, I’m wondering where to start or if I could even switch over without taking a more junior role/a pay cut

likesmart

any insight into how a pmm skillset is different from a brand strategist one? of course the pmm applies insights to and influences the product, but it seems like a lot of the core elements - research, understanding the user, generating insights, developing messaging and angles to speak to them, etc are super similar. interested in transitioning and I want to understand where my gaps are!

like

My company will be looking for a chemical product manager soon.

like

I have my first interview for a PMM role coming up on Tuesday at a tech startup. Would love some insight into a typical interview. What questions can I expect?

like

Hi! Anyone at a software/internet/IT company looking to add to their marketing team?

As an agency writer, I’ve got a solid understanding of messaging and campaigns and I’d love to be involved at more phases of the product marketing.

like

What are the FinTech Marketing Manager salaries in the states?
Location: Remote
YoE: 3+

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal