What are your predictions for product marketing—and marketing overall—in 2025?

- Will AI continue to dominate and redefine strategies, or are we nearing saturation?
- Which industries do you think will lead the charge in marketing innovation?
- Are we looking at bigger budgets and expanded teams, or should we brace for more cuts?

Curious to hear what trends you’re watching and how you’re preparing for what’s next!

likesmart
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I do think we will see more AI powered automation, also a maintained focus on social media. I am still a little cautious we’ll be seeing cuts due to more AI use, however not sure, the job market overall could turn around a lot. While there are a ton available for use, I think we’ll see the market narrow on AI products.

I agree that AI products will eventually narrow but not sure if that’ll happen in 2025. Maybe in the second half at the earliest in my approximation

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