I remember when a sudden market shift caught us off guard, and we had to pivot our strategy overnight. In light of recent market fluctuations affecting major companies, how do you adjust your product marketing strategies to stay resilient? What measures do you take to manage risk and maintain brand stability?

like
Posting as :
works at
You are currently posting as works at

I think this question has multiple answers. If this is focused on product marketing - I think you should focus on the personas that bring the most value (enterprises, SMEs etc) and keep them happy.

Technically what I’m trying to say is that when there are risks, focus on what works and don’t test the waters too much.

like

I agree. Those really aren't the best times to experiment and can potentially hurt companys’ profits worse than if it happened during no fluctuation

Related Posts

Entry level salaries for QA Tester/Manual Tester?
#manualtesting

like

Ideas for gifts that can be bought in bulk for a team of 35? Don’t want to get them junk, but also don’t want to break the bank.

like

Welcome to the bowl, Please keep your posts focused towards Mastercard and tone as positive as possible.

Cheers 🍻

3 Things to keep in mind which changing jobs:
1. Always ask dedicated budget for the job before you tell your expectations.

2. Always have atleast 2 weeks of gap before you join any company. You might not understand significance of that but just have a gap.

3. Always talk to people of team you will be joining before you accept offer or atleast before you join company.

like

Do you count your car as part of your NW on Mint/other trackers?

like

Really over this job, but company just started my GC application. I hear it takes about 2 years. Is the GC worth the wait? Does the time go by fast? Lol I feel stuck here & just tired. Send help

like

any idea how is Somnetics ?

Hi team,

I left wipro and joined new company a month before. In new company's form 11 ita asking whether you have been part of epf and eps in last organization?
Epf i am sure i need to give yes. But what do i need to give for Eps? I am aware that wipro contributed 8.33% of pf to eps. Can i transfer that too?

like

I exited to FAANG from big4 and part of me is seriously thinking about getting an mba to go to mbb. Does that make any sense?

like

Hello fishes.
I'm a fresher and I recently joined one of the big4 as a senior analyst.
I am given sap as my competency, but honestly I'm not finding it interesting. I was hoping to shift to data analytics(python, sql, etl, powerbi, advanced excel... Working with these techs).
I have knowledge in python and sql. I also have some development skills, reactjs and stuff(not relevant to data analytics).
Should I increase my skill set before starting to apply to other firms?
Continued in comments..

like

What's your favorite restaurant in Houston, hands down? I'm trying to test out all of the best spots before I move! Please drop your favorite

like

Anyone have recs for a really good couch cleaner?

like

Can you guys like this post & help me get likes so that I can send DM’s and connect with the right people please :)

like

Partners, what are signs/examples that a project’s leadership is prioritizing the clients needs over the team beyond the normal ‘nature of client service’? Is a convo is worth it?

like

How’s attending the ALPFA conference in Vegas?

like

Any good wedding ring sources aside from Blue Nile?

Honest question: Are you intentionally mentoring anyone who doesn't look like you? And I'm not referring to your randomly assigned counselees. Type Y or N.

like

Has anyone successfully moved capabilities? I work in Client Service Delivery and am aligned to PMO. CSD is a mix of PMO and SC but it seems like we do the same work for different pay.

Mid year promotions, I found out you need to make your own case for it rather than the firm coming to you. If you think you’re ready make sure you speak up!


CFP study programs:

I'm a little confused on Danko - does he offer a self-study option for the coursework requirement? On his website it looks like each module has a 4-day virtual class which I wouldn't be able to attend due to working full time. Does this program also include self-study material, and the classes are just supplementary/optional? I was also looking at Dalton for self-study and Danko for test prep. Thoughts?

TIA

like

Additional Posts in Product Marketing

I’m so new to product marketing- was hired as a subject matter expert. I feel like I’m winging it like 85% of the time. Can anyone recommend resources or somewhere I can look to learn more and get up to speed?

like

Is anyone a member of the Product Marketing Alliance? I want to join in hopes of being able to make a transition into the career.

like

Started a marketing company trying to figure out how to actually get my clients on the first page on Google. Any advice?

What does it mean when a company is hiring lots of marketers?

like

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

like

Has anyone ever transitioned from account management / customer success in tech sales to PMM? Any advice for pursuing this route?

like

TVC Googler here looking to switch teams into a PMM role. Anyone looking for marketing management talent, please let me know.

like

Has anyone gone through Pathrise? What was your experience?

like

I’m brand spanking new to the “official” business analyst role and have my first functional requirements workshop any tips on how to make this a success?

Super anxious, nervous and everything else that’s involved.

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

like

How do you get ahead on work during the weekends? Do you have a no work on the weekends policy?

At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?

like

I have 10 years combined experience in Comms and Marketing. I plan to transition into Product Marketing. I am considering a role for a Product Marketing Specialist at FAANG. What are expected salary ranges for an L5 or L6? Lots of data for Product Managers and Product Marketing Managers, but I'm assuming "Specialist " is a step below management

like

Trading Event Sponsorship for Party Rentals! Hey everyone - as a nonprofit we are having an upcoming event and having sponsors for it. We don’t have a huge budget so we are looking to ‘trade’ these sponsorships for table/chair rentals. Since we are a nonprofit are we able to give them the deduction value to claim on their taxes?

like

Open ended question: come annual review time, what metrics are you/your team evaluated on?

like

Going for my Amazon loop for Sr. PM soon. I’ve been going through my stories for the different corporate values and using STAR. Any other interview prep advice? Amazon

like

Any tips on starting a side project to boost my chance of getting hired as a PMM?

like

Looking for product marketing roles in tech atm and having trouble finding them any recommendations for recruiters / websites?

like

Looking for an entry level product analyst/marketing role in ny. I’m doing marketing right now but barely getting any strategizing work.

like

What should I pay a part time PMM at a Series A funded, Y Combinator-backed Fintech SaaS startup working 20 hours a week whose job it is to assist the CMO (me) with setting up and managing a product marketing function? This person will be the 7th hire, the second marketer, and will grow into a full time role (if they want it) as we scale. I myself just completed PMA's Product Marketing Core Cert, but I can't do it all myself and run Demand Gen and Mar Ops. Also HM experience should I require?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal