Launching a new product during the holidays—genius idea to capture attention or guaranteed stress-fest? What’s been your experience? Personally, I’ve experienced more of the latter than the former 😅

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I think it's a stress-fest because
1. The idea to capture attention part is void because a lot of organisations do these launches during holidays too so to a potential customer, they're seeing a lot of these this period so nothing new. Hence, I don't see that to achieve anything in capturing attention, you're still just in a concentrated pool of similar organisations which still results in the regular stress as a marketer, if not even more.

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Honestly I have always experienced the stress-fest when launching a new product during the holidays. I am sure there is someone somewhere that thinks its a genius idea but that person is not me haha.

Same buddy. Same

Depends on target market and desired results. For example, if you’re dropping a piece of Medtech targeting a hospital based specialist, it’s not great.

Can you tell me more about that particular situation? Why is it not great?

If your product is for the European market then most of them are on vacation so its a total miss. As for America most people want to be on vacation and could care less about a new product. I don't think there is any value in launching between Thanksgiving and New Years.

Europeans are on vacation, and Americans want to be on vacation … lol well said

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