The general consensus I’m seeing online is dissatisfaction with all major social media platforms, either because it’s hard to see their followers content or they’re shown too many ads. This reminded me of a time a couple of years ago I read a prediction closed networks like Discord will be the new go-to social site. With Americans anger over TikTok being banned, I wonder if there’s a chance this may happen in the near future. Do you think your company will start focusing on sites like Discord?

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Depends on the industry. Yes in gaming!

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They won’t, but they should. The problem is scaling the approach isn’t Apples-to-apples as theyd like it. Think about how long it took the marketing marketplace to adapt to native content integration approaches. Now the platforms have diversified so drastically that it forces marketers to make their approaches specific.

Discord isn’t different, but the marketing opportunity isn’t obvious. Ad units aren’t going to cut it. It will take more investment in cultivating trusted presence on that platform that I don’t believe companies have the attention span nor patience to achieve.

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I don't think so, Discord isn't even on our radar as far as I'm aware. I agree that there's dissatisfaction with social media, but I don't think people will abandon the remaining platforms because of it. If anything, I'd expect Instagram to get a boost since its Reels are the closest thing to TikTok's short form content around.

Oh, yeah, I don’t expect people to abandon the major ones right now, they’re currently fine, but if Instagram doesn’t fix their issues soon they may find their users abandoning Meta sooner than later

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