Ad spend for the NCAA Tournament is over $1B, so why doesn’t anyone try to make the ads good?

And don’t say “clients.” Part of our job is to convince them to buy what they need, not just give them what they want.

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You new here?

likefunny

Because whatever the legal team doesn’t kill off out of fear, the cost consultants flatten by shaving the budgets. If anything creative is left, the holding companies doom it by keeping the editorial in house to conserve money. What you’re seeing is the dregs that remain.

likeuplifting

That money (and clients’ attention) is spent on media optimization, not creative quality. Same as it ever was.

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I just think we need to get back to putting out a good product. Otherwise there’s really no use for us. What are they getting for that $1B? People getting to see their logo?

You know they test the hell out of everything. Those metrics aren’t designed to measure creative quality. But they can cover their ass(es)

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Because they blow their budgets to the Superbowl and March Madness gets the leftovers.

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