Community Manager: Outdated term for social. What would you rebrand it as for a more real-time & accurate description of life in social? 🤔

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"Creative underdog"

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"Content whatever"

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Modem

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"Useless Marketing Degree"

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Intern

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So, some clients have an incorrect understanding of a term and its associated agency services. I'd educate them before trying to come up with a new term. Buzzwords are so fetch.

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You think the term "community" is outdated or "management" is outdated?

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Both.

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Both but mainly "community" because that (to me and some clients/colleagues) implies "customer care" which isn't really what we do or are most well-suited to do as an arm of an agency.

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Influencer herder?

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With all social platforms selling ads over content to brands, is there any 'community' left anymore??

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It's a perfect name. If customer care isn't really what you do, what do you do?

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Pivoted into either customer service (the people constantly managing the community) or general digital creative

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