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Monday, June 2nd, 2025 at exactly 3:51PM
No, we’ll end up with just 3 agencies.
Oceania Group, Eurasia Grouppe, and The Eastasia Network.
We have always been at war with Eastasia Agency.
It’s not one or the other, it’s both. It’s a universe in continual expansion and contraction. When things get too concentrated or slow moving, great people leave and open new agencies. When independent agencies get to be inefficient or lose their growth momentum, don’t want the responsibility of hustling new business 24/7, or simply realize they need more scale/resources, you have consolidation (Barley OKRP is an example of a non holding company combination). The key thing to maintaining independence is being able to grow on your own - which is not easy nowadays. On top of this agency dynamic is the expansion & contraction of in-house resources. There is lots of talk about expanding in-house, but Keurig Dr. Pepper just announced this week they were closing theirs and outsourcing everything. Hope this is helpful.