Any idea why the FMCG firms don't recruit from from outside FMCG? Even if you are a brand/Product Manager in another Consumer Products firm?

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You can get into FMCG as a PM for digital products like internal products in supply chain, new product offerings such as e-commerce but its tricky to move into brand management as they believe one has to spend a few years selling those brands prior to managing them. For ex HUL brand managers aren't hired directly from bschool, they spend 1-2 yrs as ASM and then move to BM post internal interviews and assesment.

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