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Mentor
Yeah it coincides with the fact that most of their work is trash lol. I was interviewing there a little while back and struggled to find a single piece of work that resonated. The Levi’s work is particularly cliche/mind-numbing. Genuinely hoping no one that worked on it reads this. I’m sure there may have been aspects that were out of your control
I still think about the Michael Cera x CeraVe campaign. When the brief goes beyond celebrity + brand = sales, the work really can be fun
I agree, I’m just saying there’s a better way to go about folding celebrities into a campaign.