Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

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Posting as :
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What problem are you trying to solve? Amazon has such a high renewal rate that it was able to take a price increase recently. It has very high awareness. I don’t believe wish lists are a focus feature. Need a business objective here

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Would this be a “brand act” — not sure if people would appreciate it coming from Amazon. Maybe if Whole Foods did that (facilitated by Amazon) it would feel different?

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