Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

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Account or project mgt if you don’t have it already. Advertising industry is pretty unique in separating out strategy from mgt.

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Having taught and worked in academia, I’d suggest a decent savings account. It is a stable, high work/life balance field usually, but it is not a well-paying one.

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Agree on the pay part too. Also, because the pay is low, you’ll work with passionate people but not necessarily the most talented.

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Joining in here because this is exactly what I want to do too!

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I did this. It depends how large the non profit is. If it’s a big national brand with an agency, you’ll be fine. If it’s small, you’ll be expected to wear many hats. I’d suggest learning Google Analytics and learning about paid social media for fundraising. Also realize unless they are large and do ads, it will be very difficult to get back to agency life if you want to.

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Also, if a small to med size non profit, you’ll be the writer and PR person. Learn to write a press release.

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How senior?

5 years

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