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Yeah I’m gonna go ahead and second Director of marketing one up there because I have never worked on a campaign for Arab Americans nor did I know was Arab American history month or have I seen any brand celebrate Arab American history month or Arabs in general, we have a long way to go in this country and we’re just kind of backsliding

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Totally backsliding. I was caught off guard by the question but even more surprised when I realized I’ve never seen a brand launch a campaign targeting this group during this month.

Not only have I never worked on a campaign in this area, I’ve never heard nor seen a campaign targeting Arab American heritage month. Thanks for pointing this out, huge blind spot that I bet a bunch of marketers and leaders are missing.

I agree with you. I have never heard or seen a campaign for Arab American heritage month. This is actually really cool to see.

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