April is Arab American Heritage Month. Have you ever worked on campaigns focused on that community? What about featuring anyone in it as talent? (There are some interesting statistics in the following article):
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Yeah I’m gonna go ahead and second Director of marketing one up there because I have never worked on a campaign for Arab Americans nor did I know was Arab American history month or have I seen any brand celebrate Arab American history month or Arabs in general, we have a long way to go in this country and we’re just kind of backsliding
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Totally backsliding. I was caught off guard by the question but even more surprised when I realized I’ve never seen a brand launch a campaign targeting this group during this month.
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Not only have I never worked on a campaign in this area, I’ve never heard nor seen a campaign targeting Arab American heritage month. Thanks for pointing this out, huge blind spot that I bet a bunch of marketers and leaders are missing.
I agree with you. I have never heard or seen a campaign for Arab American heritage month. This is actually really cool to see.