Are there brands that are doing fresh takes on loyalty programs? Do you have struggles keeping customers loyal?

Post Photo
like
Posting as :
works at
You are currently posting as works at

I work for a bev alc brand so we’re are somewhat limited by the 3 tier system and govt regulations. We are usually behind other brands in this area. I would love to hear any new and innovative ideas.

like

Me too. Our legal team keeps apologizing for killing creativity 🙄

Liquid Death does merch drops, wild branding, and community vibes. Makes you feel in on something, not just racking up credits. For my team, we saw better results turning loyalty into surprise perks like random freebie, early access, DM-only code. Avoid being transactional.

like

You had me at Liquid Death. I love a lot of their work. I’ll definitely check it out.

Huge oversaturation of the loyalty programs, download the app, and get the card that you have to carry, keep track of points, oops, they all expired. A lot of customers didn’t want the hassle of it, and I understand that. Glossier is one of the more creative ones I’ve seen, focusing on social media and encouraging the UGC.

like

Sometimes, too, the points are complicated, I don’t want to do math or constantly have to spend 5,10,20 more dollars to “unlock” the next level. Think we’d see more use if it were simple on a lot of those programs.

I don't know how fresh I'd consider it, but I buy from Chubbies a lot and think they have a pretty good loyalty program. I use rewards for money off on just about every purchase. We're currently trying to get our loyalty program off the ground, and it's been nothing short of a nightmare. For anyone out there considering loyalty platforms, steer clear of Yotpo. It's nowhere close to worth the price tag.

like

I work for a B2B and we are constantly trying to get people lower in the funnel through social media, but the real loyal customers are those who feel like they are gaining more value for their $$$. Rarely it ever has to do with awesome content or company values.

That it. People need to feel like they are saving or getting something special every visit. I don’t know why some brands minimize that by substituting it for other experiences.

As a customer I must say, I feel like Sephora has a really good rewards program. Even when I can get something somewhere else, I always try to get it at Sephora first because I want to rack up points faster.

Related Posts

How do I get WLB?

like

Drop in your questions around amazon joining

like

How long does it take for Deloitte Fed to followup after an interview?

Trying not to drive myself nuts waiting for the followup!

likehelpful

Does Deloitte look a lot better than ACN on b-school apps? Debating if I should take the offer to switch and then apply after.

funnylike

Hi everyone,
I have 2+ years experience with Salesforce, before Salesforce I was a full-stack dev with some DevsOps experience. I worked for Finance Services and Oil & Gas companies. Right now, I wanted to make a switch to Aviation, Aerospace or Defense company. I’m in Texas, specifically Dallas-Fort Worth Metroplex. I would really appreciated if someone can help point me to that direction.

like

What is the salary range for L5 TPMs?

Anyone own a boat in DC? How much are docking costs and is it worth it?

like
like

Best websites to find new jobs. LinkedIn isn’t working for me at all. Looking to relocate to Tampa

like

Is this correct?

Post Photo
like

I created a macro to help me save time on this onetime task and now whenever I open my excel, a blank excel opens with the name of the macro. How do I get rid of it?

like

Hi Guys,
I have offer from HTC global service.
Can you please help me about hows Job security and WLB HTC.
Also they are offering me permanent remote work.@

like

Is it really that difficult to get hired for a federal job? I was interviewed for a GS12 job but never heard back, they still didn’t hire anyone and I didn’t get a rejection. I applied for another GS07 job, was accepted, I took it, but I believe I can do better. I have a master’s and have extra graduate research experience. I am still applying to new jobs but I was told it is impossible to move up the grade level now. Everyone is telling me to stick with the government. What are your thoughts?

likehelpfulupliftingsmart

Hi all

My joining will be on 19th Dec for Bangalore location Prestige Trade Tower. I'm looking for guys who need room partner. I'm ready to spend 10-15k for sharing in a rented apartment/house.

Please let me as soon as possible. Thanks

I can still opt for Pune location if somebody living in Pune.

like

Best recruiters for strategy/ planning. Go.

like

Welp I was in front of the computer the whole day and have no chargeable hours, not sure what I was doing 😳

likefunny

I understand the importance of citations. It's a wonderful way to show how your work builds on previous research. But sometimes I just want to write an article that says "I think this" without having to cite everyone who ever said that before me.

like

Light & Wonder Let me know if anyone is interested in the below openings Light & Wonder

Post Photo
like

Additional Posts in Digital Marketing

Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

like

Hi so I need help. I currently work to bring clients into the company i work at for web design, social media management, and brand strategy. I also do this as feeelance on the side, so where do I draw the line between who I refer to the company I work for or who I personally do freelance for? I don’t want to short out the company I work for but also love freelance and am more than capable of the work.

like

I work as a marketing consultant and I love my job. It’s the career for me and I want to advance my career and climb the ladder. What are some of the typical positions that are pursued after a marketing consultant role? What are some pointers that you can give to someone who wants to advance their career? What are some things that I can do now to prepare me for that next role?

like

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

like

Hey everyone,
I’m currently a Market Analyst for a small consulting firm. I’m looking for a new role with room for growth. I bring enthusiasm and experience in modeling, forecasting, and research. I would be grateful to be connected or referred for any open roles you might know of. Thank you!

like

I’v been in digital marketing for almost 5 years. I want to switch to marketing operations or research, because I find I’m better at and more interested in market research, audience research than keyword research or writing ad copies. I applied for some marketing research and operations roles, but no luck.

I understand I don’t have enough direct experience and platform experience, like Nielsen.

Any advice?

like

How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

likehelpful

I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

like

Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

like

What’s going on with those LinkedIn job opportunities right now??? Has anyone gotten one lately? What did they say? I’ve gotten one job opportunity through LinkedIn, while freelancing, so far.

like

Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

like

I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

like

So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.

like

CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

like

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

like

So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

like

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

like

Is it totally weird to request another meeting after getting a job offer to make sure it's a right fit? 🤔

I've noticed that sometimes I still have lingering questions. ❔

I've been burnt out by toxic work environments, so I don't want to make another mistake. 🙄

How would you handle this logistics of this meeting? (Timing - after the offer but with time before you start? How to phrase the reason why?)

Thanks! 🔅☺️

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal