Awards have gone off the rails. It's diabolical.

What are we even doing anymore? Agencies lay off staff and tighten budgets only to pour 6 figures into awards entries - entries where more time is spent on the case study than the work - case studies packed with lies.

Often the work that awarded rarely moves business these days and most clients couldn't care less about them.

Would the work become dull without the chase? Maybe but the (somehow growing) awards industry is out of control.

like
Posting as :
works at
You are currently posting as works at

They’ll tell you it’s an investment in the agency’s reputation and generating new business as CMOs look at who’s winning awards, legend has it. Whether anyone’s actually ever done the real, diligent math on that is another question.

likesmartfunny

Whether you can make a sweet case vid or not doesn’t matter. Whether you win big awards or not doesn’t matter. One thing that everyone I talk to in the industry agrees on is what op says:

this isn’t what it’s all about. Ppl shouldn’t have to sweat case vids after their project is over. And ya sometimes the case vid takes longer than rhe actual project. What universe does this make sense in.

like

If you add up entry fees, flights, Cannes passes, food & accommodations, making case studies (and, too often, the cost of fake work), some agencies are paying six figures per lion. I can’t imagine paying over $100,000 for a trophy is good business.

like

Sounds like they might want to Rethink their business model.

funnylikesmart

Related Posts

Surely this elite squad will protect the people of Uvalde

Post Photo
likefunny

Please share experience with Agile in IA. Seems like a lot of time spent in meetings.

like

As a Black woman in the military, how did you learn to deal with the policing of your hair?

like

In the heat of combat, there's no second to waste. I've never felt more focused in my life than when I'm holding a rifle, it is like the rest of the world disappears, and it's just me and the instinct to survive.

like

In many ways, I feel the same as before I enrolled. I don't understand how because I've lived so many things since then, but at the core, I feel like it hasn't affected me. It's weird. Am I missing something?

like

The feeling of avoiding mines buried on the gorund is one I carry at all times, and I remember the fear and the anxiety at every step. I still feel like this today, like every decision I make will lead to disaster.

like

What's the biggest life lesson joining the military taught you?

like

Need some advice please. I have been offered a good salary and role at a t2 firm. I am also quite deep into the process at another t2 firm.

Should I tell the one I have the offer about the one I’m still interviewing for and vice versa to leverage a better package / expedite the interview process? Or is this viewed negatively and could piss both off?

like

Hey guys need 11likes to get DM started, help would be appreciated thanks.

like

Is gap affidavit is mandatory to submit at the time of joining in TCS? I have gap of 1.10 years in my education. Is affidavit is mandatory or They can allow me to join?

likehelpful

Any administrative assistants currently working at Molina healthcare right now??
I have questions…

like

Is PwC AC doing lay offs?
Especially from Tech Consulting (Insurance/Guidewire) practice??

like

Is FDD similar to audit where there are different industries? Like Financial service/ healthcare / NFP

like

Hello! I’m going to BSchool in August. Any recommendations on books / websites / videos to be more prepared for management consulting interviews?

like

Why does my left arm keep getting numb when I sleep on my back? Anyone experience this?

like

I'm having a hard time getting my team to accept that I'm the boss. They keep trying to tell me what to do, and it's really starting to get on my nerves.

like

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

like
like

I feel so guilty for not always modeling good health. Anybody else feel that way?

like

Additional Posts in Ad fish in Toronto 🐠

Did a bunch of agencies just go on a firing spree before Christmas?

like

Been in the strat game for over a decade; I’ve realized that a strong department with clear process that is built on end to end problem solving (with time to think) is when I’m happiest vs this award show / case study grind. What are some agencies you all work or have worked at, that value strategy as a department and not a creative case study farm? Looking to figure out what’s next.

like

Is anyone's agency currently looking for a Senior or ACD position?

So I'm being served questrade ads non stop right now on the streaming machine and I'm seeing the whole collection of them. They make me cringe and downright angry. Is it just me?

like

Who was at the ADCC? Thoughts on the NABs stunt?

Freelance creatives, how do you get medical/dental/vision coverage (assuming you don't rely on a partner for coverage)? Or do you pay for everything out of pocket? Clearly I am new to this. Help!

like

Still waiting for the Heinz soup response

likefunny

How's it like at Anomaly?

like

How’s Sid Lee these days? They’re hiring a lot of people. Feels like it’s been years since I saw any work from their Toronto office.

like

Hi, this is mostly a question for account management and strategists. I’ve been in advertising for a while, and am back in this market after working in others. The main thing I’m noticing that is driving me bonkers is the lack of client talent here. Across the portfolio I oversee it is very rare to get a client that understands how to brief an agency partner (creative or media or pr); there is limited capacity to really focus on objectives other than tactical KPIs.
Is this common/any advice?

like
like

Any Canadian company that has a good in-house agency?

like

What’s it like at Camp J these days?

like

Almost every planner has left Publicis Toronto in the past two months. WTF?

like

Anyone here know of a good 🏳️‍🌈 therapist?

like

What is a good salary expectation for senior writer?

like

Has anyone used a career coach? Not a recruiter but someone who can give advice on making career changes. Any good names come to mind?

like

Welp, see yeah later KFC!

like

Account supervisors, what are you making? Trying to assess what is standard and earning potential in this role

likehelpful

Anyone in Toronto looking for a CD? I need to make a change. Agency or in-house (if the in-house is cool.)

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal