Been unemployed 2+ years as copywriter. Should I give up?

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It’s the industry. Advertising is DONE and these jobs are not coming back.

GTFO now while you’re young enough to change careers.

likesmarthelpful

@advertising I’m looking to hire candidate that can work remotely and part time, a person that will be working closely with me. help my real estate business generate rental leads we will be paying $500 weekly. This is online part time job. This job is to work remotely online through your computer or mobile phone.
No experience is required and you can easily get started

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I’m trying not to sound sensationalist when I say this but you’re better off not working in advertising. You’ve spent more time not working in this industry than working in it. Whatever you’ve done in that 2 years time to keep you afloat is probably a more viable career path than being a copywriter. Even if this is your passion and you think day and night about writing ads, the reality is your talent is probably better served elsewhere, in industries that are more stable and more lucrative. There’s no reason to bust your ass making spec work over and over again just for the chance to make 60k writing banners ads for the client no one else wants to work on.

likesmart

No. Just do what ya gotta do to make money until the market shakes out. It may be another couple of years, I don’t know, but if copywriting is your passion, never give up. It’s not you, it’s the shit market.

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I don’t know, “give up” seems a little bleak. But I’d probably explore alternate paths. Could you become a technical CW? Go brand side? Try to start a brand? Become an influencer? Make fine art? Or just completely overhaul your student book? Or change your method. Have you reached out to CDs directly? Could a side project change your fortunes? Social creatives are the hot new thing. Could you carve out a niche in social?

I wouldn’t give up on your passion, but I also wouldn’t wait and just hope everything falls into place. It’s not a great time to start out in this field unless your book is incredible. This industry is very unkind unless you’re proactive.

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Maybe give up on advertising but not writing lol. There’s a lot of other industries that you could do good work in with (probably) better pay and work life balance.

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lol at how this spam reply to AD2 disproves their point.

To the original poster, it took me 2 years after graduation to get my first full-time copywriting job. It's not uncommon. Especially in this economy.

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Have you been employed as a copywriter before?

I've had too long stints of unemployment. One was 13-14 months during COVID. The other during the post pandemic recession for 14 months. It's not uncommon.

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@AD1

First unemployment stint was when I quit my job with a Fortune 500 company 4 months before the pandemic hit to move across the country. Tried looking for a new job through it.

Second long unemployment stint was after 3 years with an agency when our client got hit with a huge fine from the DOJ and we all got laid off during the post pandemic recession.

I had one internship and one freelance contract.

Dont give up man, at the same time keep other avenues open and gain a little broader experience while you are young but don’t listen to these people about giving up. You just need to reevaluate your direction. Here is the realest answer I can give. Your career is a ladder, and every step is experience needing to be gained. Simply put you need to work your ass off to gain more experience whether it be more internships, more relevant freelance jobs, some other jobs that you may not even want to do but its experience and you can fluff it up. I don’t know what you specifically are applying to but if you look at your resume and you barley have 2 years experience as a full time copy writer and then go apply for a full time copywriting job with 200 applicants you need to seriously rethink how real you are being to yourself. Its a simple question of “will this resume even get noticed?”. You need to seriously understand whether you are lacking in experience, and then you need to just do what you have to do, work whatever you have to work and grow your resume first before you start looking at roles that you would be bottom of the list based on your current resume. So many people especially young want to jump into good paying and prominent roles after only getting internships and barely a year of experience, and those days are over. For a few they get it but these days you need to grind and get experience. Go apply for those low paying roles, smaller roles that will get you relevant experience and work your way up the ladder.

Good luck!

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Have you had any feedback on your student work? If you’ve had one internship and not been hired yet, I’d imagine your route forward would be either a total overhaul of your book or choosing a new career.

The fact that you said you “did many copywriting stuffs” gives me pause.

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It took me a long time to fully break in. I did design jobs and other work till finally a creative from my internship agency helped me into one of the hottest shops. But it took years. If you love it keep grinding.

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