Recently, the CEO and my boss, the VP gave me the latitude to promote myself and "write my own" job description. I've been the Marketing Manager of this company for about 7 months. Already received 1 raise.

Much of the work in my "new" job description, I've already been doing. My currently salary is $70K. New title is Director of Communications and Systems Integration. What is a reasonable salary increase here.

I have about 7 years experience in this area.

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No less than 100k for a director level role (though I’ve seen some in the 90k range). But I would shoot at least 100k, and put some variable pay in there if you can. “If ROAS increases X amount” or “if customer acquisition costs decease by X” you get a bonus. I would target 15-20%.

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