Best use of brand mascots on social? Would love any inspo as I’m working through a brief

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Duolingo

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I agree it’s a good one and one we’re looking at but the unhinged way the brand and mascot are used is definitely not realistic for most brands with slightly more rigid guardrails and legal teams 😅

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Hitler seems to be doing wonders for the current GOP

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The mucus guy for mucinex

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I hate this gross pig but he is effective..

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Energizer bunny

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Remember the unicorn that poops rainbows for the squatty potty!? Still cracks me up.

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And his name is Dookie! 🤣

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Scrub. Daddy.

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Wendy from Wendy’s has some good copy banter examples.

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duolingo

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Mr Peanut

Does mayhem count?

If it does, adding in Jake from State Farm. They’re really killing it on social (esp with their influencer partnerships)

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