I’m reviewing my resume getting ready to start my job search and have a question for recruiters, hiring managers. I’m looking for a role brand-side not agency side. Specialist roles aside, such as digital, when you see someone describing themselves as a “generalist marketer” is this a resume you’d pass on? My past roles have been such that I do a lot of marketing projects, tasks etc. but I’m not a specialist. I’m worried if I use this terminology I won’t even be considered for a role. Thank you

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Posting as :
works at
You are currently posting as works at

Craft the resume to the role. if it’s a generalist role, show breadth of experience. if it’s a specialized role, focus on depth in that area.

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