Copywriters, do you have a graveyard? Is it linked on your main nav, and if not, in what scenario do you send it to somebody?

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Yes I keep ideas on hand that were not right for the brief but still good ideas. No I’d never make it public or share it with anyone outside of my partner.

likesmart

Same.

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If you mean an archive of past work that’s been produced but not quite good enough to include with my selected projects…. Yes.

Sometimes a recruiter will ask if I have experience in xyz industry or an example of a specific kind of work, and I can direct them to the archive page.

likesmart

Keep your graveyard to repurpose down the line. And keep it to yourself.

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